BEAUTY OF JOSEON

Chosen by a dermatologist

Beauty of Joseon is a Korean skincare brand from Seoul inspired by the Joseon dynasty (1392–1897). Its key ingredients, such as ginseng, rice, mugwort and green tea, come from the Gyuhap Chongseo, an encyclopedia written about 200 years ago by the female scholar Yi Bingheogak. Here you can buy Beauty of Joseon in Switzerland, from the Dynasty Cream to the Revive Eye Serum with retinal.

Beyond the history, I chose these formulas for their gentle textures, and the eye serum for its retinal, a well-studied form of vitamin A.

BEAUTY OF JOSEON

6 products

Beauty of Joseon at a glance

Brand fact sheet
  • Signature ingredientKorean ginseng, used as root, berry, seed oil, leaves and stems according to the brand; also rice
  • FromSeoul, South Korea; part of Goodai Global since 2019
  • Cruelty-freeNot PETA certifiedBeauty of Joseon states it does not test on animals; it is not certified by PETA
  • Veganall products except five, according to the brand, including the Dynasty Cream (honey)
Ingredient guide Retinol & Retinal Skincare

How to choose

Start with your skin’s main need

  1. Dry or tight skin

    Dynasty Cream as the last step, morning or evening. It contains honey, so it is not vegan.

  2. First fine lines around the eyes

    Revive Eye Serum Ginseng + Retinal in the evening. Start with two evenings a week, wear sunscreen by day, and do not use retinal during pregnancy.

  3. Gentle cleansing

    Ginseng Cleansing Oil in the evening, then Ginseng Essence Water as a light toner.

  4. Sunscreen on the go

    Matte Sun Stick Mugwort + Camellia SPF50+. Use several overlapping strokes: one light swipe does not give the protection on the pack.

Questions about Beauty of Joseon

Is Beauty of Joseon vegan?

Mostly. According to the brand, all products are free of animal ingredients except five: Glow Serum (propolis), Revive Serum Ginseng + Snail Mucin, Dynasty Cream (honey), Ground Rice and Honey Glow Mask, and Red Bean Water Gel (a peptide partly of animal origin).

Is Beauty of Joseon cruelty-free?

Beauty of Joseon states that its products are cruelty-free and not tested on animals. It is not certified by PETA, which lists the brand as not having signed its statement against animal testing.

Where can I buy Beauty of Joseon in Switzerland?

Here at More about Skin, a Swiss online shop. Orders ship with Swiss Post, usually within 2–3 working days after payment, and shipping is free from CHF 50.

  • Ingredients explained clearlyUnderstand what your skincare can do
  • Help finding your routineChoose products for your skin’s needs
  • Free Swiss shipping from CHF 50Shipping costs shown before checkout