Anua

Anua combines a botanical skincare identity with more targeted active-ingredient formulas. Heartleaf, rice and peach define several of its ranges, while niacinamide, tranexamic acid, vitamin C and retinol give selected serums a more specific purpose. It is a brand to explore by formula, rather than by packaging alone.

Anua

12 products

Our Swiss selection includes Heartleaf cleansing oil and toner, milky rice and peach toners, and concentrated serums. I pay attention to which active is present, its stated concentration and how it fits the rest of a routine. A percentage of plant extract is not the same as that percentage of a purified active, and botanical ingredients are not automatically suitable for every sensitive skin. Brand background.